Joseph Ribkoff enters an exciting new chapter with Elizabeth Hurley as the face of its Fall 2026 “She Icons” campaign.
Joseph Ribkoff has announced one of its most exciting brand developments to date: Elizabeth Hurley is the new face of Joseph Ribkoff, fronting the Canadian fashion brand’s Fall 2026 “She Icons” campaign.
For retailers and fashion partners, the partnership represents more than a high-profile celebrity campaign. It reinforces Joseph Ribkoff’s position as a globally recognised womenswear brand that continues to evolve while staying true to its signature combination of elegance, confidence, comfort and versatility.
Elizabeth Hurley: A Natural Joseph Ribkoff Icon
Internationally recognised for her work as an actress, model and entrepreneur, Elizabeth Hurley has built a reputation for timeless glamour and confident personal style.
Her approach to fashion aligns naturally with the Joseph Ribkoff customer — a woman who understands her own style, values quality and wants clothing that works across different occasions and stages of life.
At 61, Hurley also represents an increasingly important message within fashion: style has no age limit.
Her confidence and enduring appeal make her a powerful ambassador for a brand that has always celebrated women and their individuality.
Introducing “She Icons”
The new “She Icons” campaign celebrates women who embrace their individuality, confidence and personal style.
Featuring Elizabeth Hurley in the Fall 2026 collection, the campaign showcases the sophisticated silhouettes, striking prints, elegant tailoring and versatile designs that have become synonymous with Joseph Ribkoff.
At the heart of the campaign is Joseph Ribkoff’s renewed brand philosophy:
Elegance in Motion
The concept reflects the modern woman’s constantly changing lifestyle and the need for fashion that moves with her.
From professional settings and daytime occasions to travel, social events and evening functions, today’s customer wants clothing that offers versatility without compromising on style.
This is where Joseph Ribkoff continues to differentiate itself.
A Brand Built for the Modern Woman
Since 1957, Joseph Ribkoff has developed a strong international reputation for creating sophisticated womenswear designed to flatter the female silhouette while offering comfort and versatility.
The brand’s collections are designed with real life in mind — pieces that can be styled in different ways and worn for multiple occasions.
For retailers, this versatility offers an important advantage: Joseph Ribkoff isn’t simply occasionwear. Its collections provide customers with a wardrobe of pieces that can transition effortlessly from one setting to another.
Why Elizabeth Hurley Matters
Celebrity partnerships can create valuable awareness for fashion brands, but the right ambassador can do much more.
Elizabeth Hurley brings global recognition, fashion credibility and a strong connection with women across generations. Her association with Joseph Ribkoff introduces the brand to new audiences while reinforcing the qualities existing customers already value.
The partnership also supports Joseph Ribkoff’s evolution as a contemporary global fashion brand, while retaining the heritage and design philosophy that has made it successful for almost seven decades.
For distributors and retailers, increased international visibility can translate into greater consumer awareness and renewed interest in the brand.
Looking Ahead to Fall 2026
The Fall 2026 “She Icons” campaign signals an exciting new chapter for Joseph Ribkoff.
With Elizabeth Hurley representing the brand globally, Joseph Ribkoff continues to champion a woman who is confident, sophisticated and unapologetically herself.
For fashion retailers, this presents an exciting opportunity to introduce customers to the latest Joseph Ribkoff collections through a campaign with strong international appeal and a recognisable fashion personality at its centre.
Elizabeth Hurley. Joseph Ribkoff. She Icons.
A new face for a new chapter — and a celebration of women who know that true elegance is always in motion.
Discover the Latest Joseph Ribkoff Collection
**Slimsuit Distributors** is proud to represent and distribute leading fashion brands, connecting international womenswear collections with retailers and customers across our markets.
Contact Slimsuit Distributors to discover the latest **Joseph Ribkoff collections and Fall 2026 “She Icons” range.
