Project Description

Bugatti has established itself as an international fashion brand. Today, the label offers a full range of men’s business and leisure fashion.

Bugatti presents fashion for the here and now – without the allures of the avant-garde. Instead it finds its inspiration in Europe: urban, modern and dynamic. Functional details underline the refined, casual chic. Entirely natural and self-explanatory.

With its positioning as an European Brand, and the claim “we are europe”, Bugatti opens up a view of an urban, individual, vibrant and open-minded Europe. The cultural region Europe forms the basis for Brand presentation at all levels.

Since 1978, bugatti stands for innovation, diversity, vitality and internationality, and convinces with high-quality materials as well as clear design.

The cornerstone of the brand is the relation between tradition and zeitgeist. No matter whether refined business cases or sporty shoulder bags, classic wallets or luggage, with bugatti you are always optimally equipped.